Why Data Integrity Matters in 2022

data integrity

Making decisions for your business is complicated enough, let alone in the face of the continuing COVID-19 pandemic, massive supply chain shortages, hiring challenges and more. A key factor to guide leaders in making sound decisions is data. That’s why the integrity of your data matters. Your data needs to be accurate, consistent, complete – and safe.

Data Accuracy, Consistency and Completeness

We all expect accounting data to be accurate. Companies hire outside firms to audit their financials. Parts and inventory data must be accurate, or operational chaos will ensue. But what about a CRM system? Does it matter if the data is clean, duplicates merged, fields filled in and so forth? Yes! Customer and prospect data is one of your company’s most important assets, therefore it needs to be accurate, consistent, and complete. Setting up governance and training for everyone who enters and uses the database is key to keeping your information relevant and clean. Even one user taking shortcuts and skipping essential fields potentially skews your analysis and throws off you business insights.

Data Security

Data also needs to be safely stored and managed. Bad actors stealing client information can result in revenue loss, ransoms, fines, and reputation damage that is difficult to recover. Strong cybersecurity measures need to be in place throughout an organization, from physical locks on buildings to password protection, firewalls, VPNs, multifactor authentication, security policies, and employee security awareness training. This will benefit your entire business.

Data Quality

In addition to accuracy and security, data quality is important. Poor quality or corrupted data gives a false view of performance. It leads to poor decisions that hurt businesses.

According to Hubspot, data integrity enables your organization to:

  • Deliver strong customer experiences that are personalized to every individual
  • Trust the information in your apps
  • Maximize your return on investment with relevant data insights
  • Make the most informed business decisions and have faith in your reporting
  • Avoid wasting money on storage for poor quality data

Gathering, analyzing and using data isn’t a one-and-done project. Ongoing maintenance is needed to ensure data quality and integrity. Contacts change roles and leave organizations. In the 2021 Bureau of Labor Statistics report, the overall turnover rate is 57.3 %. Your database may not reflect that high of turnover, but there’s bound to be change. Keeping your data as current, high quality and therefore useful as possible requires constant optimization.

You can read more about data integrity at Digital Guardian.

Because of our relationship with JDL Technologies, we can connect you with cybersecurity and managed IT services support. Contact us for more information.